Amusement Park Case Study Example | Topics and Well Written Essays - 2750 words

Amusement Park - Case Study Example The change that would take place in the company after the proposed information system has been implemented successfully is summarized. The resources and involvement needed for the change is also described in the latter part. A self reflection at the end gives light to the expertise and foresightedness needed for an administrator in implementing an information system to change a key processing with its experience. In the diagnosis and the latter part of the work are based on theory and academic notion. "Veega Land, India's first water theme park, has since its inception been an irresistible attraction for hundreds of thousands of fun loving people of all ages from all over India. Spread over 30 acres of landscaped space, built to international standards and impeccably maintained, Veega Land has a mind boggling array of sophisticated rides to thrill anyone till one can't take any more" (Veega Land) Veega Land Amusement Park is situated in the outskirts of Bangalore City in the South Western part of India. It is about a 30 km west to the heart of the city. It is a well established company located in the capital city of the state. The park offers verity of Caravans and motor homes. There is a water theme park with quiet a number of rides for both children and adults. A visit to the park in fact can be an experience of the life time.Park also has a small shop which can be utilised to increase the revenue. Since the shop is with in the premises the products are sold at a high price. There are a number of games rooms for the children and adults who would be staying over night. The park could almost be filled to the brim during the peak season.The theme park as with all the companies of the same kind has lot of rides made for both children and adult. Especially the Veega maintains another park for the small kids alone. Thus the peak season of the year is being the summer holidays. I n spite of all the changes the company had down the years the company still remains to be a family business. It is owned and managed y the same person. 2. A System Based Diagnosis of the SituationThe issue is to improve the promotion process to stabilise the customers flow to a certain extend during the peak season and off season. A diagnosis of the current promotion process is needed in a unique knowledge based approach called INSPIRE which has been designed to help drive and implement change, to help managers to simultaneously harness innovation, and to control the organizational change process (Kawalek, 2009). The promotion proce

Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - Research Paper Example However, the organization has commonly embraced the use of, facebook, Google and mobile applications as its major marketing channels (Evans, & McKee, 2010). Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that customers can easily get a quick response on their inquiries posted on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms; Youku and Sina-Weibo hence making it easier to market the organizational products through different languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & M’s fan page to win a variety of festive prices. The above consideration is a great deal that aims at drawing more attention of customers towards the organizational products. A good example is â€Å"the hashtag #HMBikeStyle." Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands. Despite the fact that facebook plays recommendable role in H & M’s marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customer’s